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Conversion Rate Optimization

Conversion Rate Optimization

Fix the page before you buy more clicks.
Start a projectHow we measure it

A research-led experiment programme across landing pages, product pages, checkout, pricing and onboarding, run at 2 to 6 tests a month. Every test answers one written question, runs to the sample size agreed in advance, and is logged with the revenue it moved.

You have already bought the visitors. Conversion work is the one place where the cost of the audience is sunk, which is why it usually returns faster than another rupee of media.
We do not redesign on taste. Analytics, session recordings, support tickets, surveys and moderated user tests produce a backlog of questions with money attached to them. Each test answers one. Winners ship, losers stay in the log, and the log is the part of the programme that compounds.

What you get

Deliverables, specifically.

8 things you can point at. Scope is agreed in writing before the first invoice.

  • Conversion audit: funnel analysis, session recordings, heatmaps, form drop-off and a written list of where the money leaks
  • Qualitative research: 5 to 8 moderated user tests, customer interviews and a pass through your support tickets
  • A prioritised backlog where every item carries a hypothesis, a primary metric and an estimated annual value
  • 2 to 6 experiments a month (A/B, split-URL or multivariate), designed, built, QA'd on real devices and run to significance
  • Landing pages for paid campaigns, built to match the ad that sent the click
  • E-commerce work: product pages, cart, checkout and the mobile flow most audits skip
  • SaaS work: pricing pages, sign-up, onboarding and the trial-to-paid steps in between
  • Programme governance: sample-size maths, a shared experiment log, and a monthly readout your finance team can check

How it runs

3 steps. Then it compounds.

Our method, narrowed to this service. Every step ends with a document, a build or a number you can check.

  1. 01

    Research

    Analytics, recordings, surveys and moderated tests, ending in a backlog of questions ranked by the money attached to each one.

  2. 02

    Test

    Design, build, cross-device QA, then run to the sample size we agreed before launch.

  3. 03

    Roll out

    Winners get built into the site properly, losers get written up, and both go to the paid media and lifecycle teams the same week.

Questions

Asked often.

  • About 30,000 sessions or 300 conversions a month for a test to settle within a fortnight. Below that, testing produces confident-looking noise, so we run research-led rebuilds instead and tell you which one you are getting.

Goes well with

Related services.

Also in Convert: Lifecycle

Start with cro.

30 minutes, no deck. We'll tell you what we'd fix first, and whether it needs us.
or write to contact@bizzarmarketing.com