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Paid Media & Advertising

Paid Media & Advertising

We answer to your revenue, not the platform's dashboard.
Start a projectHow we measure it

Full-funnel paid media across Google, Meta, LinkedIn, TikTok, programmatic, CTV and retail media, run by channel specialists on a weekly creative testing cadence. We manage to incrementality and contribution margin, with server-side tracking and offline conversions from your CRM so the numbers survive a finance review.

Every ad platform reports its own contribution, and 3 of them will happily claim the same sale. So we build the measurement before we build the campaigns: server-side tracking, offline conversions imported from your CRM, and geo holdouts that show what would have happened anyway.
Then the part that decides the account. Creative. We run weekly hook tests, keep a creator-fed pipeline of raw footage, and build the landing pages ourselves rather than sending paid traffic to a page we cannot change. Targeting is mostly automated now. The ad is the variable you still control.

What you get

Deliverables, specifically.

8 things you can point at. Scope is agreed in writing before the first invoice.

  • Google Ads across Search, Performance Max, Shopping, YouTube and Demand Gen, plus Microsoft Ads
  • Meta, TikTok, Pinterest and Snap; LinkedIn for B2B and account-based programmes
  • Programmatic display, native, CTV and audio, bought against an inventory list you approve
  • Retail media on Amazon, Walmart Connect and Instacart, including the product page work that decides it
  • Audience architecture, retargeting sequences and a first-party data sync from your CRM
  • A weekly creative test plan: hooks, variants, and a written log of what lost
  • Landing pages built and iterated by us, rather than filed in your developers' queue
  • Server-side tagging, conversion API setup, geo-lift and holdout tests, and a blended MER dashboard

How it runs

3 steps. Then it compounds.

Our method, narrowed to this service. Every step ends with a document, a build or a number you can check.

  1. 01

    Audit and forecast

    An account, tracking and creative audit, a waste list with rupee figures attached, and a 90-day forecast at 3 budget levels.

  2. 02

    Rebuild and launch

    Account structure, audience and creative matrix, tracking repaired first, then a staged launch that protects the volume you already have.

  3. 03

    Test and reallocate

    Weekly creative tests, monthly incrementality reads, and budget moved to whatever survived them.

Questions

Asked often.

  • Neither. Media is billed to you by the platforms, we take nothing from them, and every ad account stays in your name with us added as a user. If we leave, you keep the history.

Goes well with

Related services.

Also in Grow: SEO & GEO · Social · Creators · Growth pod · Fractional CMO

Start with paid ads.

30 minutes, no deck. We'll tell you what we'd fix first, and whether it needs us.
or write to contact@bizzarmarketing.com