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Email, SMS & Lifecycle

Email, SMS & Lifecycle

The one audience nobody can reprice on you.
Start a projectHow we measure it

Flows and campaigns built in Klaviyo, Braze, Customer.io, HubSpot or Attentive: welcome, browse, cart, post-purchase, win-back, replenishment, SMS and push. Flows come first, because about 5% of the sends carry about 40% of the revenue.

Flows earn roughly 40% of email revenue from about 5% of the sends. So we build the flows first: welcome, browse, cart, post-purchase and win-back. Only then do we open the campaign calendar.
A mature programme takes 35% to 50% of store revenue through email and SMS. Reaching that takes about 6 months, most of it spent on the parts nobody screenshots — domain authentication, consent records, list hygiene, and segmentation that still holds when the catalogue changes.

What you get

Deliverables, specifically.

8 things you can point at. Scope is agreed in writing before the first invoice.

  • Platform audit, selection and migration, with the sending domain authenticated and warmed before the first send
  • Core flows live: welcome, browse and cart abandonment, post-purchase, win-back, replenishment, back-in-stock, VIP and sunset
  • A campaign programme: calendar, copy, design, segmentation and send-time testing
  • SMS and WhatsApp flows with consent capture, opt-out handling, and TCPA and 10DLC compliance for US sending
  • Push and in-app messaging for mobile apps, tied to the same segments as email
  • List growth: forms, quizzes, lead magnets and loyalty enrolment
  • Segmentation, RFM scoring and predictive models, plus deliverability setup and monitoring
  • A testing log and a monthly report that separates flow revenue from campaign revenue

How it runs

3 steps. Then it compounds.

Our method, narrowed to this service. Every step ends with a document, a build or a number you can check.

  1. 01

    Audit and map

    Account, flow and deliverability audit, a map of every message a customer can currently receive, and a revenue model for the gaps.

  2. 02

    Build

    Core flows, the email design system and the segments go live in 30 to 45 days, tested in the email clients your list opens in.

  3. 03

    Run

    Monthly campaigns, a running test log, new flows as the catalogue changes, and a quarterly revenue review.

Questions

Asked often.

  • Core flows usually lift email and SMS revenue inside 60 days, because they send to people who have already raised their hand. Reaching 35% to 50% of store revenue takes about 6 months.

Goes well with

Related services.

Also in Convert: CRO

Start with lifecycle.

30 minutes, no deck. We'll tell you what we'd fix first, and whether it needs us.
or write to contact@bizzarmarketing.com