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Strategy & Fractional CMO

Strategy & Fractional CMO

Most companies need a very good CMO 2 days a week.
Start a projectHow we measure it

A senior marketing leader embedded part-time to set positioning, budget, channel mix and team structure, with our specialists underneath for execution. You get the diagnosis in writing, a plan with numbers against it, and someone senior in the room when the trade-offs are made.

Most companies below ₹400Cr do not need a full-time CMO. They need a very good one for 2 days a week and a team that can execute the other 3. What they usually have instead is a founder approving ad copy between board meetings.
Our fractional leads have run marketing at companies that grew and at companies that did not, which is the more useful half of the experience. A written diagnosis lands in 3 weeks, a 12-month plan in 6, and then they stay in the room until the plan has become somebody's habit.

What you get

Deliverables, specifically.

8 things you can point at. Scope is agreed in writing before the first invoice.

  • A written growth audit covering channels, funnel, tracking, spend, team and tools
  • Positioning, ICP definition and a messaging framework your sales team will use unprompted
  • A 12-month go-to-market plan with quarterly priorities and a budget attached to each
  • Channel mix and forecast models, with the assumptions listed so you can argue with them
  • A martech audit and consolidation roadmap, including what to switch off and when
  • Hiring plans, scorecards, interview panels and onboarding for your in-house marketers
  • Agency and vendor management, including the uncomfortable review meetings
  • Board reporting: one dashboard, one narrative, updated before the meeting rather than during it

How it runs

3 steps. Then it compounds.

Our method, narrowed to this service. Every step ends with a document, a build or a number you can check.

  1. 01

    Diagnose

    2 to 3 weeks of stakeholder interviews, data review and vendor assessment, ending in a written diagnosis you could act on without us.

  2. 02

    Plan

    A 12-month strategy, 90-day priorities, the budget split, and an org design that matches the plan rather than the current org chart.

  3. 03

    Lead

    Weekly time inside your business, monthly reviews with the leadership team, and a quarterly re-plan when the market moves.

Questions

Asked often.

  • From one day a week as an advisor to 3 days a week embedded in the team. We set the cadence at the end of the diagnosis and revisit it each quarter, usually downwards as your own team gets stronger.

Goes well with

Related services.

Also in Grow: SEO & GEO · Paid ads · Social · Creators · Growth pod

Start with fractional cmo.

30 minutes, no deck. We'll tell you what we'd fix first, and whether it needs us.
or write to contact@bizzarmarketing.com