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Influencer & Creator Marketing

Influencer & Creator Marketing

Your best-performing ad usually has somebody else's face in it.
Start a projectHow we measure it

End-to-end creator programmes: sourcing, vetting, briefs, contracts, usage rights, UGC production and whitelisting, feeding both organic reach and your paid accounts. We measure creators the way we measure media, with codes, tracked links, holdouts and a cost per acquisition for each one.

Creator programmes fail in the admin, not the idea. Ours runs on a contract template with usage rights written in before anyone signs, a brief a creator can shoot from without a second call, and a vetting pass on audience quality and fraud.
Then we license the good work into paid. Whitelisted creator ads typically run 20 to 40% cheaper than the same message from a brand account, which is why we treat the post as the start of the asset rather than the end of it.

What you get

Deliverables, specifically.

8 things you can point at. Scope is agreed in writing before the first invoice.

  • Programme design: creator tiers, budget model, and the split between organic posts and paid usage
  • Sourcing and vetting on audience quality, fraud rate, past brand work and brand safety
  • Briefs, negotiation, contracts, usage rights and disclosure compliance
  • UGC production at volume for paid social, delivered as raw files plus cut variants
  • Whitelisting, Spark Ads and Partnership Ads, run inside your own ad accounts
  • Seeding and gifting logistics, plus affiliate and ambassador programmes with tiers
  • TikTok Shop affiliate management, including sample flow and commission structure
  • Measurement: codes, tracked links, post-purchase surveys, geo holdouts, and a monthly cost per acquisition by creator

How it runs

3 steps. Then it compounds.

Our method, narrowed to this service. Every step ends with a document, a build or a number you can check.

  1. 01

    Design the programme

    Goals, creator personas, the split between organic and paid budget, and the measurement plan agreed before the first outreach email goes out.

  2. 02

    Recruit and produce

    Outreach, vetting, contracts, briefs, approvals and seeding, tracked on one shared board you can open at any time.

  3. 03

    Amplify and measure

    Whitelist the top performers, run them as paid, and report cost per acquisition, incremental lift and asset count every month.

Questions

Asked often.

  • You do, at cost. Creator fees, product and shipping pass through with the invoices attached, and we take no commission from the creator side. Our fee covers running the programme and nothing else.

Goes well with

Related services.

Also in Grow: SEO & GEO · Paid ads · Social · Growth pod · Fractional CMO

Start with creators.

30 minutes, no deck. We'll tell you what we'd fix first, and whether it needs us.
or write to contact@bizzarmarketing.com